Drivers often try to ignore billboards as they drive, but Chevy is trying to change that. They have created a large digital board that seems to directly communicate with drivers.
These electronic billboards can be found in Chicago, Dallas, and New Jersey and use vehicle recognition technology to target certain cars.
About 1,000 feet prior to the billboard is a camera that scans the front end of each passing car. The camera is set up to recognize the front fascia of a Nissan Altima, Toyota Camry, and Ford Fusion.
Once your car has been identified as a ‘competitor’ the billboard will flash an ad for about seven seconds that compares the car you are currently driving to a Chevy Malibu. The board may display statistics such as gas mileage, safety features, and/or technology options.
This type of advertising is innovative, as it brings online techniques to the offline world. It also will encourage more drivers to take notice, since the message does change. Of course, if you don’t want the billboard to notice you, stop in to Joe Holland Chevrolet and start driving the Chevy Malibu.
The media world has been going crazy over the past few weeks with the unfortunate news of the death of music sensation Prince. Many companies and individuals have been paying their tributes to Prince, but we have to say that perhaps the most striking tribute came from Chevrolet. And for the record, we are not just saying that because we are biased, Chevy really did a great job with its tribute.
General Motor’s Chevrolet division bought full page ads in six different newspapers. In their ad, they had the iconic back end of a red 1963 Corvette. The ad simply said. “Baby that was much too fast, 1958-2016,” which was a nod to Little Red Corvette, Prince’s 1982 hit song.
Chevy also posted the ad on Facebook and Twitter. Although many other companies also did a tribute, what set Chevy apart is how understated the ad was. Neither the GM nor Chevrolet name was on the car or anywhere in the ad. The ad was simple, but effective.
It only took marketing three to five hours to create the tribute to Prince, but the correct tone was definitely set. Chevrolet stated that they “didn’t want to make the piece about Chevrolet. This was a tribute to Prince and Prince fans.”