Chevrolet Introduces New Efficient Transmission

30918103212_e3e1984e87_zFor the past decade or so, Ford and Chevrolet have been collaborating on new transmissions designed to deliver more power while using less fuel. Ford has already been showing off the fruits of these labors now that the brand’s 10-speed transmissions are debuting in Ford’s lineup, but Chevrolet recently unveiled a new efficient transmission that’s bound for the Malibu, Cruze Diesel model, and the new Equinox. It’s reportedly going to be a nine-speed automatic.

Chevy representatives told the media that the new transmission, which is likely to eventually replace the current six-speed, will boost fuel economy 2%. While that number doesn’t necessarily sound very high right now, that’s a statistic that will add up over time. It’s also another step towards achieving the goal of better efficiency in the face of tightening government standards and restrictions regarding automobile fuel economy.

One of the most interesting things about the new efficient transmission from Chevy is that, while it has 50% more gears to support smoother shifting and engine stop-start systems, it is roughly the same size of the current six-speed automatic transmission and will only add 22 lbs to the vehicle, preserving fuel economy and performance even further. The 2017 Malibu already offers the new transmission, while the Cruze Diesel and 2018 Equinox will have it as an option next year.

Chevrolet and Luke Bryan Team Up

By Keith Hinkle, CC BY 2.0, of the biggest names in country music today is Luke Bryan. He has sold more than 7 million albums and 27 million singles. So it only makes sense that Chevrolet and Luke Bryan are teaming up for the new face of the brand.

“Partnering with Luke Bryan is a natural fit for Chevrolet,” said Paul Edwards, Chevrolet U.S. vice president of marketing, in a statement. “Our customers love country music, and Chevy has always held a special place within the genre.”

For the next three years, Luke Bryan will be the number one fan of Chevrolet. In exchange, Chevrolet will sponsor Bryan’s Farm Tour. This tour will be exactly like it sounds like with stops in rural areas across the United States. They will set up a stage on a farm, the crowds will come, and Luke will strum his guitar.

A portion of the proceeds from all ticket sales will go towards local college scholarships for students from farming families.

Earlier this year, Bryan was part of Chevrolet’s #DayItForward campaign for Leap Day. Bryan brought lunch to the firefighters at Fire Station #2 in Franklin, Tennessee.

The Farm Tour will make a stop in Elizabethtown, Kentucky on October 7th. Are you planning on going to the concert?

Stay Connected with the 24/7 Promise from Chevrolet

24/7 Promise Chevrolet

When you purchase a 2016 Chevrolet Cruze, not only are you driving home with a fantastic all-new car, you’re getting a car that will help you stay connected just like you want. The Cruze comes with what Chevrolet calls the 24/7 Promise.

The 24/7 Promise lets drivers try out the Cruze’s numerous connectivity features for up to two years for free. Buyers get a two-year free trial of SiriusXM satellite radio, two years or 24 gigabytes of 4G LTE Wi-Fi, and two years of the OnStar Guidance Plan. The Guidance Plan includes roadside assistance, turn-by-turn navigation, automatic crash response, stolen-vehicle assistance, and the ability to unlock and lock your car through a smartphone app. The promise also includes two oil changes and tire rotations.

With 24 GB of data, that’s enough for drivers to stream 800 hours of music or spend 1,600 hours surfing the web. However, streaming video will use that amount of data much faster estimates the value of the 24/7 Promise to be around $1,350, which is an extra nice incentive for a compact car. And, at the end of those two years, you might learn to love all these connected services and want them to be a part of your daily driving experience.

What do you think about the 24/7 Promise? Does it make you want to purchase a new 2016 Chevrolet Cruze? Come see what else the Cruze has to offer today at Joe Holland Chevrolet.

Chevy Creates Electronic Billboards

Chevy's Electronic Billboards

Drivers often try to ignore billboards as they drive, but Chevy is trying to change that. They have created a large digital board that seems to directly communicate with drivers.

These electronic billboards can be found in Chicago, Dallas, and New Jersey and use vehicle recognition technology to target certain cars.

About 1,000 feet prior to the billboard is a camera that scans the front end of each passing car. The camera is set up to recognize the front fascia of a Nissan Altima, Toyota Camry, and Ford Fusion.

Once your car has been identified as a ‘competitor’ the billboard will flash an ad for about seven seconds that compares the car you are currently driving to a Chevy Malibu. The board may display statistics such as gas mileage, safety features, and/or technology options.

This type of advertising is innovative, as it brings online techniques to the offline world. It also will encourage more drivers to take notice, since the message does change. Of course, if you don’t want the billboard to notice you, stop in to Joe Holland Chevrolet and start driving the Chevy Malibu.

Chevy’s Tribute to Prince

By Micahmedia at en.wikipedia, CC BY-SA 3.0,

The media world has been going crazy over the past few weeks with the unfortunate news of the death of music sensation Prince. Many companies and individuals have been paying their tributes to Prince, but we have to say that perhaps the most striking tribute came from Chevrolet. And for the record, we are not just saying that because we are biased, Chevy really did a great job with its tribute.

General Motor’s Chevrolet division bought full page ads in six different newspapers. In their ad, they had the iconic back end of a red 1963 Corvette. The ad simply said. “Baby that was much too fast, 1958-2016,” which was a nod to Little Red Corvette, Prince’s 1982 hit song.

Chevy also posted the ad on Facebook and Twitter. Although many other companies also did a tribute, what set Chevy apart is how understated the ad was. Neither the GM nor Chevrolet name was on the car or anywhere in the ad. The ad was simple, but effective.

It only took marketing three to five hours to create the tribute to Prince, but the correct tone was definitely set. Chevrolet stated that they “didn’t want to make the piece about Chevrolet. This was a tribute to Prince and Prince fans.”

Diesel vs Regular Gas: Pros and Cons

Diesel Gas

Whether you like luxury sports cars, or you’re more of a Chevrolet Silverado 2500HD fan, you’ve probably wondered what the whole diesel vs. gas debate is about. What are the pros and cons of each, and is one objectively better?

Gasoline is the most common fuel, of course. It’s more widely accessible, it’s cheaper, and most engines can only use gasoline fuel. Diesel actually used to be less expensive than gas, but through a series of tax hikes and new regulations, the price of diesel rose.

Plus, vehicles with diesel engines are more expensive than with gas engines. On the other hand, diesel vehicles hold their value better than gasoline vehicles, and they’re more fuel-efficient. A University of Michigan study found that the cost to own diesel engines over five years is less than gasoline engines.

Diesel also isn’t necessarily better for the environment. Both gas and diesel produce harmful emissions, just different kinds, so don’t think it’s better to drive in the city. Ultimately, it depends on your driving habits—if you drive a normal amount, go with gas.

Try Not to Get Spooked by This New Sam Raimi Chevy Ad

2016 Chevy Malibu
2016 Chevy Malibu

There’s a haunting new trailer coming to theaters near you, directed by acclaimed horror and action film director Sam Raimi. But wait – is it actually a movie trailer, or a Chevrolet advertisement? Check out the Sam Raimi Chevy Ad here on YouTube to judge for yourself.

In the advertisement, we see a horror film protagonist approaching a scary door, most likely with a monster behind – as characters in scary movies seem to always do – before she is stopped by a shouting audience.

The ad then reminds us that the 2016 Chevy Malibu and 2016 Chevy Cruze are packed with similar features that can give you a heads up to upcoming danger, via all sorts of sensors, cameras, and alerts.

The Sam Raimi Chevy ad will be playing in theaters all over the country, and though it’s made for general audiences, it still has significant Raimi flair. It’s not for the faint of heart!

To learn more about the 2016 Chevy Malibu and 2016 Chevy Cruze, visit us anytime at Joe Holland Chevrolet.

Horror-Themed Chevrolet Spot Directed By Sam Raimi Asks Simple Question

2016 Chevy Malibu

A recent horror-themed Chevrolet spot directed by Sam Raimi asks a simple but profound question: “Wouldn’t it be nice to have a warning before bad things happen?”

Raimi shows us how this might work in a horror film. A young woman enters an extremely haunted house. Apparitions suddenly appear, and disappear just as quickly. Mysterious human-shaped spots appear on the walls. Shadows move impossibly everywhere.

The woman seems mysteriously drawn to a white door. But just as she’s about to turn the knob, a voice cries out from a distance (as if from the audience), “What are you doing? Stop!” Another voice: “Ugh! There’s a monster in there!”

The character seems mystified as to the source of these voices. Ultimately, she decides to trust them and she backs away.

We learn that driving a 2016 Chevrolet Malibu or a 2016 Chevrolet Cruze can give warnings in much the same way. Like a concerned audience member, these vehicles feature safety technology like Forward Collision Warning and Rear Cross Traffic Alert that can help us avoid danger on the road.

Long Awaited 2017 Chevrolet Bolt Debut Takes Place at Vegas Show

Chevy Bolt

After months of anticipation, the official 2017 Chevrolet Bolt debut finally took place at the 2015 Consumer Electronics Show in Las Vegas, with many details on the remarkable vehicle.

Not only will the 2017 Chevrolet Bolt be able to travel up to 200 miles on a single charge, but also, it’s astonishingly affordable. At $37,500, the Bolt is nearly half the price of the Tesla Model S 70, which has a range of 240 miles but costs $70,000.

And after tax incentives, the Chevy Bolt could be up to $7,500 cheaper, the specifics of which should be revealed soon.

Unfortunately, the Chevy Bolt isn’t set to go into production until later this year. It’s safe to say that in the meantime, other automakers will be doing their best to catch up with this game-changer.

Until then, to check out a currently available Chevy model, visit us anytime at Joe Holland Chevrolet.

SEMA’s Chevy Malibu Red Line Might be Headed for Production

2016 Chevy Malibu
2016 Chevrolet Malibu

At the most recent SEMA show, General Motors introduced their Malibu Red Line Concept: an all-new Malibu that was mostly silver, with a handful of black accents, and, of course, a few signature Red Line touches.

But now, according to Edmunds, it seems as if Chevrolet might be taking the Malibu Red Line vehicle into production, offering this slick, carefully colored car to the masses, in addition to the Camaro, Silverado, Spark and Trax, in Red Line form.

We don’t know officially if the Chevrolet Malibu Red Line is going into production, but in an interview, Malibu Chief Engineer Jesse Ortega said, “Chevy is taking a look at creating a Red Line series that goes across different models.”

What do you think of the Chevy Malibu Red Line? You can check out some images here, at LeftLane. And while you’re waiting to learn more about the potential new Malibu model, visit us at Joe Holland Chevrolet to check out the stellar line-up we have available!