Chevrolet and Luke Bryan Team Up

By Keith Hinkle, CC BY 2.0, of the biggest names in country music today is Luke Bryan. He has sold more than 7 million albums and 27 million singles. So it only makes sense that Chevrolet and Luke Bryan are teaming up for the new face of the brand.

“Partnering with Luke Bryan is a natural fit for Chevrolet,” said Paul Edwards, Chevrolet U.S. vice president of marketing, in a statement. “Our customers love country music, and Chevy has always held a special place within the genre.”

For the next three years, Luke Bryan will be the number one fan of Chevrolet. In exchange, Chevrolet will sponsor Bryan’s Farm Tour. This tour will be exactly like it sounds like with stops in rural areas across the United States. They will set up a stage on a farm, the crowds will come, and Luke will strum his guitar.

A portion of the proceeds from all ticket sales will go towards local college scholarships for students from farming families.

Earlier this year, Bryan was part of Chevrolet’s #DayItForward campaign for Leap Day. Bryan brought lunch to the firefighters at Fire Station #2 in Franklin, Tennessee.

The Farm Tour will make a stop in Elizabethtown, Kentucky on October 7th. Are you planning on going to the concert?

Stay Connected with the 24/7 Promise from Chevrolet

24/7 Promise Chevrolet

When you purchase a 2016 Chevrolet Cruze, not only are you driving home with a fantastic all-new car, you’re getting a car that will help you stay connected just like you want. The Cruze comes with what Chevrolet calls the 24/7 Promise.

The 24/7 Promise lets drivers try out the Cruze’s numerous connectivity features for up to two years for free. Buyers get a two-year free trial of SiriusXM satellite radio, two years or 24 gigabytes of 4G LTE Wi-Fi, and two years of the OnStar Guidance Plan. The Guidance Plan includes roadside assistance, turn-by-turn navigation, automatic crash response, stolen-vehicle assistance, and the ability to unlock and lock your car through a smartphone app. The promise also includes two oil changes and tire rotations.

With 24 GB of data, that’s enough for drivers to stream 800 hours of music or spend 1,600 hours surfing the web. However, streaming video will use that amount of data much faster estimates the value of the 24/7 Promise to be around $1,350, which is an extra nice incentive for a compact car. And, at the end of those two years, you might learn to love all these connected services and want them to be a part of your daily driving experience.

What do you think about the 24/7 Promise? Does it make you want to purchase a new 2016 Chevrolet Cruze? Come see what else the Cruze has to offer today at Joe Holland Chevrolet.

Best Restaurants in Charleston, West Virginia

By Analogue Kid at en.wikipedia - Own workTransferred from en.wikipedia, Public Domain,
Captiol St. Charleston, WV

Having a night out on the town when you don’t have to cook dinner or do the dishes can be one of the most enjoyable ways to spend an evening. However, making it even better is going to one of the best restaurants in Charleston, West Virginia.

Here are three of the most highly-rated restaurants in the area.

  • Ichiban. Located at 103 Capitol St., Ichiban specializes in innovative sushi and other Pan-Asian dishes. In addition to the delicious food, you’ll enjoy the contemporary surroundings with an upscale flare. They have cocktails and wine available while dining.
  • Fazio’s. If your palette is more geared towards Italian dining, then head to Fazio’s located at 1008 Bullitt St. You’ll enjoy authentic Italian cuisine prepared fresh when you order. They have an extensive menu and wine collection for a great night out.
  • Celsius. For an upscale lounge experience, visit Celsius. Here you’ll find wine, craft beers, and specialty cocktails. They also offer tapas style dining and have frequent live music performances. Celsius is located at 212 Hale St.

What is your favorite restaurant in Charleston?

Joe Holland’s Father’s Day Facebook Photo Contest

Father's Day Charleston, WV

Enter Joe Holland’s Father’s Day Facebook Photo Contest! To enter, simply message us a photo of you and your dad and we will upload it to our Father’s Day Facebook Photo Album. The picture with the most likes by 4:00 pm on June 17th will win a $200 gift certificate to the local restaurant of their choice, courtesy of Joe Holland!

Like our page on Facebook to learn about more promotions, offers, and to stay up-to-date on the latest automotive, local, and dealership news:

  • Must live in the Charleston, WV area
  • One entry per person
  • Likes must be on the photo posted on the Joe Holland’s Facebook page – Likes on shared photos will not count
  • Last day to submit a photo is 6/17/16 at 12pm
  • Voting ends 6/17/16 at 4pm
  • Winner will be announced on Facebook

Please contact Joe Holland for details or if you have any questions!

Chevy Creates Electronic Billboards

Chevy's Electronic Billboards

Drivers often try to ignore billboards as they drive, but Chevy is trying to change that. They have created a large digital board that seems to directly communicate with drivers.

These electronic billboards can be found in Chicago, Dallas, and New Jersey and use vehicle recognition technology to target certain cars.

About 1,000 feet prior to the billboard is a camera that scans the front end of each passing car. The camera is set up to recognize the front fascia of a Nissan Altima, Toyota Camry, and Ford Fusion.

Once your car has been identified as a ‘competitor’ the billboard will flash an ad for about seven seconds that compares the car you are currently driving to a Chevy Malibu. The board may display statistics such as gas mileage, safety features, and/or technology options.

This type of advertising is innovative, as it brings online techniques to the offline world. It also will encourage more drivers to take notice, since the message does change. Of course, if you don’t want the billboard to notice you, stop in to Joe Holland Chevrolet and start driving the Chevy Malibu.

Chevy’s Tribute to Prince

By Micahmedia at en.wikipedia, CC BY-SA 3.0,

The media world has been going crazy over the past few weeks with the unfortunate news of the death of music sensation Prince. Many companies and individuals have been paying their tributes to Prince, but we have to say that perhaps the most striking tribute came from Chevrolet. And for the record, we are not just saying that because we are biased, Chevy really did a great job with its tribute.

General Motor’s Chevrolet division bought full page ads in six different newspapers. In their ad, they had the iconic back end of a red 1963 Corvette. The ad simply said. “Baby that was much too fast, 1958-2016,” which was a nod to Little Red Corvette, Prince’s 1982 hit song.

Chevy also posted the ad on Facebook and Twitter. Although many other companies also did a tribute, what set Chevy apart is how understated the ad was. Neither the GM nor Chevrolet name was on the car or anywhere in the ad. The ad was simple, but effective.

It only took marketing three to five hours to create the tribute to Prince, but the correct tone was definitely set. Chevrolet stated that they “didn’t want to make the piece about Chevrolet. This was a tribute to Prince and Prince fans.”

2017 Chevy Camaro ZL1 Convertible Debut at NYIAS

Camaro ZL1
Camaro Coupe ZL1

The 2017 Chevy Camaro ZL1 Convertible debuted last month at the New York International Auto Show, where it made a big splash alongside its hardtop sibling. Designed to “excel at everything,” according to executive producer of Global Product Development Mark Reuss, the ZL1 coupe and the convertible make great everyday cars while being comparable to any other sports coupe on the market.

The Camaro ZL1 is incredibly aerodynamic, tested in wind tunnels and on racetracks to create a car that moves seamlessly through the air and stays cool even at the highest speeds. The ZL1 and ZL1 Convertible have a newly redesigned hood with a carbon fiber insert that pulls heat out of the engine, a lower grille opening for great air flow, and a bigger front splitter that help improve the ZL1’s aerodynamics.

Both the ZL1 and the ZL1 Convertible come standard with a supercharged V8 engine with an output of 640 horsepower. Chevrolet says the convertible’s performance is similar to the coupe’s, though it’s slightly heavier weight may have an impact.

Joe Holland’s Mother’s Day Photo Contest

Mother's Day South Charleston, WV

Enter Joe Holland’s Mother’s Day Photo Contest!  Joe Holland wants to thank our moms! Message us a photo of you and your mom and we will upload the pictures into our Mother’s Day Facebook Photo Album. The photo that receives the most likes will win dinner for 4 at Bridge Road Bistro on Sunday, May 8th, courtesy of Joe Holland! (Alcohol not included.)

To enter, simply message us a photo of your mom and we will upload it to our Mother’s Day Facebook Photo Album.  The picture with the most likes by 5:00 pm on May 6th will win a wonderful Mother’s Day out courtesy of Joe Holland! Enjoy a fabulous dinner for four at Bridge Road Bistro on Sunday May 8th anytime between 10 am – 2 pm.

**Attention Mother’s Day Photo Contest participants: Remember, since the prize is for a LOCAL restaurant, we can only declare a winner from the Charleston, WV area who will be able arrive at the restaurant during our set reservation time this coming Sunday! Please message us with any questions or concerns. Thank you for your understanding and good luck!**

Like our page on Facebook to learn about more promotions, offers, and to stay up-to-date on the latest automotive, local, and dealership news:

  • One entry per person
  • Likes must be on the photo posted on the Joe Holland’s Facebook page – Likes on shared photos will not count
  • Last day to submit a photo is 5/6/16 at 12pm
  • Voting ends 5/6/16 at 5pm
  • Winner will be announced on Facebook

Please contact Joe Holland for details or if you have any questions!

Diesel vs Regular Gas: Pros and Cons

Diesel Gas

Whether you like luxury sports cars, or you’re more of a Chevrolet Silverado 2500HD fan, you’ve probably wondered what the whole diesel vs. gas debate is about. What are the pros and cons of each, and is one objectively better?

Gasoline is the most common fuel, of course. It’s more widely accessible, it’s cheaper, and most engines can only use gasoline fuel. Diesel actually used to be less expensive than gas, but through a series of tax hikes and new regulations, the price of diesel rose.

Plus, vehicles with diesel engines are more expensive than with gas engines. On the other hand, diesel vehicles hold their value better than gasoline vehicles, and they’re more fuel-efficient. A University of Michigan study found that the cost to own diesel engines over five years is less than gasoline engines.

Diesel also isn’t necessarily better for the environment. Both gas and diesel produce harmful emissions, just different kinds, so don’t think it’s better to drive in the city. Ultimately, it depends on your driving habits—if you drive a normal amount, go with gas.

Try Not to Get Spooked by This New Sam Raimi Chevy Ad

2016 Chevy Malibu
2016 Chevy Malibu

There’s a haunting new trailer coming to theaters near you, directed by acclaimed horror and action film director Sam Raimi. But wait – is it actually a movie trailer, or a Chevrolet advertisement? Check out the Sam Raimi Chevy Ad here on YouTube to judge for yourself.

In the advertisement, we see a horror film protagonist approaching a scary door, most likely with a monster behind – as characters in scary movies seem to always do – before she is stopped by a shouting audience.

The ad then reminds us that the 2016 Chevy Malibu and 2016 Chevy Cruze are packed with similar features that can give you a heads up to upcoming danger, via all sorts of sensors, cameras, and alerts.

The Sam Raimi Chevy ad will be playing in theaters all over the country, and though it’s made for general audiences, it still has significant Raimi flair. It’s not for the faint of heart!

To learn more about the 2016 Chevy Malibu and 2016 Chevy Cruze, visit us anytime at Joe Holland Chevrolet.